{"id":971,"date":"2020-04-24T15:04:16","date_gmt":"2020-04-24T13:04:16","guid":{"rendered":"https:\/\/www.digiplant.se\/?p=971"},"modified":"2020-04-24T15:09:59","modified_gmt":"2020-04-24T13:09:59","slug":"cro-konverteringsoptimering-for-webb-och-e-handel","status":"publish","type":"post","link":"https:\/\/www.digiplant.se\/sv\/cro-konverteringsoptimering-for-webb-och-e-handel\/","title":{"rendered":"CRO &#8211; konverteringsoptimering f\u00f6r webb och e-handel"},"content":{"rendered":"\n<p>CRO st\u00e5r f\u00f6r Conversion Rate Optimization och betyder rakt \u00f6versatt konverteringsoptimering. Ett ord av m\u00e5nga liknande som handlar om att analysera, n\u00e5 resultat och f\u00e5 andra att agera p\u00e5 ett visst s\u00e4tt baserat p\u00e5 hur du v\u00e4ljer att presentera din webbplats eller e-handel.\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRO &#8211; fr\u00e5n bes\u00f6kare till kund<\/h2>\n\n\n\n<p>Kortfattat kan CRO beskrivas som en strategi f\u00f6r att konvertera dina bes\u00f6kare till, i de allra flesta fall, kunder. Att s\u00e4lja mer helt enkelt. Andra variabler p\u00e5 konverteringar kan vara insamling av e-postadresser, prenumeranter p\u00e5 nyhetsbrev eller liknande.\u00a0<br><\/p>\n\n\n\n<p>CRO som strategi kan l\u00e5ta enkelt och sj\u00e4lvklart men kr\u00e4ver ganska mycket arbete och engagemang. En viktig faktor \u00e4r ocks\u00e5 att s\u00e4tta en l\u00e5ngsiktig plan och se det som en process som tar tid. Att ha br\u00e5ttom och jaga genv\u00e4gar har s\u00e4llan det goda resultat som man hoppas p\u00e5.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00e4tt ett m\u00e5l och best\u00e4m m\u00e4tmetod<\/h2>\n\n\n\n<p>F\u00f6rsta steget i konverteringsarbetet \u00e4r att definiera m\u00e5let och best\u00e4mma hur man ska m\u00e4ta det. Ett vanligt s\u00e4tt \u00e4r A\/B-tester, det vill s\u00e4ga att publicera exempelvis tv\u00e5 versioner av en sida p\u00e5 en webbplats och m\u00e4ta de olika resultaten. Detta \u00e4r ocks\u00e5 vanligt vid <a href=\"https:\/\/www.digiplant.se\/sv\/produkter\/e-postmarknadsforing-megafon\/\">e-postutskick <\/a>och ett bra s\u00e4tt att se vad som attraherar m\u00e5lgruppen.\u00a0<\/p>\n\n\n\n<p>Sp\u00e5rning p\u00e5 webbplatsen f\u00f6r att kartl\u00e4gga v\u00e4gen till exempelvis k\u00f6p eller l\u00e4mnad varukorg \u00e4r ocks\u00e5 en bra guide till vad som fungerar och inte. N\u00e4r fallgroparna \u00e4r identifierade kr\u00e4vs dock en analys \u00f6ver varf\u00f6r bes\u00f6karna v\u00e4ljer att l\u00e4mna vid just den platsen. \u00c4r det ett f\u00e4lt som \u00e4r f\u00f6r kr\u00e4vande att fylla i? En otydlig CTA (Call to action) som f\u00f6rvillar och g\u00f6r att bes\u00f6karen tvekar?<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kombinera m\u00e4tning och analys<\/h2>\n\n\n\n<p>Analysen och \u00e5tg\u00e4rderna \u00e4r sj\u00e4lvklart det som g\u00f6r en lyckad CRO. Vi har <a href=\"https:\/\/www.digiplant.se\/sv\/tjanster\/\">verktyg och kunskap<\/a> f\u00f6r att m\u00e4ta och analysera och sj\u00e4lvklart ocks\u00e5 kompetens f\u00f6r att hj\u00e4lpa till med <a href=\"https:\/\/www.digiplant.se\/sv\/tjanster\/webbutveckling-konvertering\/\">strategier<\/a> och en h\u00e5llbar CRO-plan.\u00a0<\/p>\n\n\n\n<p>V\u00e4lkommen att <a href=\"https:\/\/www.digiplant.se\/sv\/om-digiplant\/kontakta-oss\/\">kontakta oss<\/a> om du vill veta mer eller beh\u00f6ver en genomsyn av din webbsida eller e-handel. <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRO st\u00e5r f\u00f6r Conversion Rate Optimization och betyder rakt \u00f6versatt konverteringsoptimering. Ett ord av m\u00e5nga liknande som handlar om att analysera, n\u00e5 resultat och f\u00e5 andra att agera p\u00e5 ett visst s\u00e4tt baserat p\u00e5 hur du v\u00e4ljer att presentera din webbplats eller e-handel.\u00a0 CRO &#8211; fr\u00e5n bes\u00f6kare till kund Kortfattat kan CRO beskrivas som en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[14],"tags":[46,18,45],"class_list":["post-971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-e-handel","tag-konvertering","tag-webbutveckling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CRO - konverteringsoptimering f\u00f6r webb och e-handel &#8212; digiPlant AB<\/title>\n<meta name=\"description\" content=\"CRO, konverteringsoptimering, kan beskrivas som en strategi f\u00f6r att konvertera dina bes\u00f6kare till kunder. 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